DDN Legends, or Desi Dance Network, is a non-profit organization which hosts an annual national dance competition. Their mission is to promote cultural appreciation and foster a growing love for Indian dance. DDN Legends is dedicated to staying true to cultural roots, emphasizing that dance is a sport for everyone, offering a powerful way for individuals to express themselves.
My Role: Graphic/Media Designer | Public Relations | Animation
Tools: Figma | Adobe Photoshop | Procreate | Procreate Dreams
Timeline:
July 2024 - Present
As part of the media and design team, we created a branding guideline for Legends' identity this year, defining colors, fonts, and key visuals across all platforms while analyzing Legends’ four-year evolution.
Visual Identity
Color Palette
Design & Assets
Photo Editing & Media
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Dark mode introduced
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Logo changes:
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Evolved from a spotlight (2017) → filled crown (2018) → outlined crown (2019) → gradient-filled crown (2021) Current gradient logo with a mix of filled and outlined crown elements
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Started outreach to photographers for better imagery
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Showcased photo editing examples across different platforms (Figma, Photoshop, Canva)
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Transitioned from line-based sketches to gradient designs
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Shifted from dark purples, oranges, and reds to brighter colors
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2021: Focused more on purple and red tones
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2023: Reintroduced brighter orange and pink
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Experimented with CRT text effects and gradient backgrounds
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Starry vector elements for depth in designs
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Triangle shapes and crown outlines in placements and branding
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2021: Added packaging textures, metal photo filters, and editorial effects
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2022: Introduced grainy textures and graffiti aesthetics
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2023: Used gradient carousels and media kits
This led us to our branding packet...
Legends partners with 24 competitions nationwide, curating grid posts and stories for upcoming event weekends. Using Figma and Adobe Photoshop, we design templates and feed posts.
I designed three bumper templates following our brand's color gradient, used for competition weekend stories. I designed them with Legends users in mind, ensuring the branding remained recognizable and engaging.
We created highlight stories to showcase performing teams and keep Legends users updated on the event, even if they aren’t attending.
I designed the placing story to announce winners at the end of each competition, keeping users informed.
All merch designs, and animations that I create as a Public Relations and Media content creator for the brand
